If you ever have had the good fortune to amble amongst the quaint and curious bookshops that make even the rudest European hamlet a wonderful place to indulge one's bookish enthusiasms. you likely will have come across the occasional title illustrated by pochoir. A highly refined version of stenciling, pochoir is easily recognized by its crisp lines and brilliant colors, [which] produces images that have a freshly printed or wet appearance.
Pochoir was all the rage in French fashion magazines from roughly 1900-1930, and thus is closely associated with the art movements known as art nouveau and art deco:
Rentrons, La Fraicheur Tombe… 1914
Stenciling, which has been used to decorate objects since at least 500 CE, was used in 16th century Europe to produce--among other things--playing cards and postcards. However, it was the popularity of Japanese prints in 19th century Europe that led most directly to the development of pochoir. As a recent exhibition at the Cooper-Hewitt National Design Museum observes,
[p]ochoir begins with the analysis of the composition, including color tones and densities, of a color image. Numerous stencils were designed as a means of reproducing an image. A craftsman known as a découpeur would cut stencils with a straight-edged knife. The stencils were originally made of aluminum, copper, or zinc but eventually the material of choice was either celluloid or plastic. Along with this transition of stencil materials, there was a shift away from the use of watercolor towards the broad, soft, opaque layers of gouache. The technique was further refined in an effort to create the most vivid, accurately colored reproductions. Stencils created by the découpeur would be passed on to the coloristes. The coloristes applied the pigments using a variety of different brushes and methods of paint application to create the finished pochoir print.
The center of the pochoir rage was Paris, and at the height of this illustration technique's popularity there were as many as thirty graphic design studios in France, each employing up to 600 workers. Such massive employment is a reflection of the intensive hand labor that was required to create pochoir illustrations, every one of which is unique (in that word's purest sense). It was this very expensive labor that eventually doomed pochoir as an illustration technique, although it still is occasionally used for fine press productions, as we shall see shortly.
Folks building a private library around the subject of pochoir generally collect both books about the technique itself, as well as books illustrated by the technique. Of the former, one of the most important titles to add to one's shelves is Jean Saude's 1925 exposition of the technique, Traité d'enluminure d'art au pochoir. Printed in an edition of only 500 copies, this title will likely set you back at least the mid four figures if you can find a decent copy in the marketplace (images below via the New York Public Library's Digital Gallery). Published in the same year as the Exposition des Arts Décoratifs, it features a number of stunning art deco designs by Edouard Halouze and Lucien Chapuis:
More modern titles that address the technique (which remains popular for decorating a wide range of objects) are depicted below:
Among the many notable artists who produced books illustrated by this technique are E. A. Seguy and Umberto Brunelleschi, both of whom were active during the period noted above:
The technique has been kept alive for book illustration by a number of fine presses. A couple of recent examples are depicted below:
As noted in our post of 17 November 2009, the lush colors of pochoir can be somewhat duplicated by modern technology, as was demonstrated in the recent Whittington Press publication of Portmeirion:
Portmeirion was drawn and colored on a digital drawing tablet by the artist Leslie Gerry. While the lush colors approximate those produced by the pochoir process, purists will lament the lack of texture provided by the original, hand-colored, hand-printed process (as described below, from the Cooper-Hewitt exhibition):
the thick paint medium, gouache, causes a build up against the stencil's edge resulting in a surface elevation that can be both seen and felt. The visible bristle traces result when a brush is moved straight across a stencil-a visual and tactile element resulting from the manual execution of the print. With varying pressure on the brush, a shading, or gradation, affects the printed results. Textural variety is achieved by varying the technique for applying the paint: daubing, spraying, spattering, or sponging are the most common choices.
The British wood engraver John Nash is one of the best known and most collected artists to have produced English-language books using the traditional pochoir process. Among his best known works using this process are the Cresset Press edition of Edmund Spenser's The shepheardes calender: conteyning twleve aeaeglogues proportionable to the twelve monethes: entitled To the noble and vertuous gentleman most worthy of all titles both of learning and chevalrie Maister Philip Sidney (1930):
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