Had chromolithography remained the expensive, labor intensive process it was in its earliest years, it is unlikely that it would have had much impact on book illustration. But as publishers found ways to make chromolithography less expensive (thanks to the advent of steam-powered printing presses and less expensive paper stocks), consumer demand for chromolithographs exploded, reaching its peak in the last decades of the 19th century. And while one is unlikely to encounter books like The Grammar of Ornament at yard sales, garage sales, friends-of-the-library book sales and the like, many of the books published during those latter decades are encountered at such sales, as are numerous other chromolithographed items, such as greeting cards, advertising, sheet music covers, cigar box labels, fruit crate labels, and so on.
Among the many publishers creating, and responding to, this demand was the great German chromolithographer Lothar Meggendorfer:
Known especially for his company's movable books (the subject of a future series of posts), Meggendorfer published some 200 of these now much-coveted titles, the most stunning of which probably is Internationaler Zirkus (ca. 1888):
Another publisher fueling the chromolithography "craze" was August Hoen, a German immigrant whose Baltimore (Maryland) firm is best known today for its stunning chromolithographed sheet music covers for the E. T. Paull Company:
But perhaps the most prolific and influential of all chromolithographic publishers was the Boston firm of L. Prang & Co.:
Born in Breslau in Prussian Silesia (known today as Wroclaw, Poland), Louis Prang worked in the printing and textile industries in Europe before emigrating to the United States in 1850. In 1856 he and a partner started a company to produce lithographs, concentrating initially on towns and buildings in Massachusetts as subject matter. In 1860, Prang bought out his partner and began color printing of advertising and other business materials. His firm became especially well-known during the American Civil War for its war maps, which were widely distributed in newspapers.
In 1864 Prang went to Germany to study cutting-edge lithography techniques, and it was after his return to America that his firm started to produce the chromolithographs for which they are best known. These chromolithographs were initially mostly reproductions of fine art, but shortly thereafter (1875) the firm began producing America's first Christmas cards (somewhat ironic, since Boston's early settlers had once banned celebrations of Christmas):
As Lori Rotskoff has pointed out, Prang was not above using celebrity endorsements to insure the widest possible distribution of his chromolithographic prints. His short-lived periodical Prang's Chromo: A Journal of Popular Art (published in five issues from January 1868 to April 1869)
printed a letter in which [Harriet Beecher] Stowe [author of Uncle Tom's Cabin] thanked Louis Prang for sending her several free chromolithographs. After praising the “beautiful objects,” Stowe concluded her note with the kind of testimonial Prang no doubt had been seeking when he sent her the complimentary items: “Be assured I shall neglect no opportunity of proving my sympathy with your so charming and beautiful mission, and bringing it to everyone's notice, so far as I can.”
His chromolithographed books were nearly as popular as his prints:
One title in particular stands out: The Yellowstone National Park, and the Mountain Regions of Portions of Idaho, Nevada, Colorado, and Utah(1876).
To take advantage of public excitement over the creation of Yellowstone National Park, Prang had commissioned the great landscape painter Thomas Moran to paint a series of pictures, which Prang reproduced as a portfolio of chromolithographs four years after the park was officially established, an enterprise nicely captured by Joni Kinsey's 2006 publication Thomas Moran's West: Chromolithography, High Art, And Popular Taste:
Although 1000 copies of the Moran portfolio were printed, all but about 150 copies (the number of copies initially sold) were destroyed in a fire in 1877. The portfolio's stunning chromolithography led the Times of London to proclaim that "no finer specimens of chromo-lithographic work have been produced anywhere:"
Very few complete copies of this work still exist (one copy is held by Brigham Young University). Fortunately, Prang--and many other publishers--would go on to produce so many books illustrated by chromolithography (not to mention all those prints) that the last decades of the 19th century in America would be derided by a contemporary of Prang's as chromo civilization.
Probably the best historical overview of chromolithography in America remains Peter Marzio's The Democratic Art: Pictures for a Nineteenth-Century America, Chromolithography 1840-1900:
Although published over a quarter-century ago (in association with an exhibition of chromolithography at the Amon Carter Museum in Ft. Worth, Texas), one will find that the above title is readily available in today's marketplace....
Recent Comments